After the 2024 State of the Union, the Biden-Harris team began to ramp up the campaign leading up to the November presidential election. Our team was tasked to create a mobilization initiative named “I'm On Board," the rallying theme as the President's team opened field offices and organized coalition groups in battleground states.
Inspired by the President's affinity to traveling by train, the campaign captures the momentum and energy of high-speed rail. Using a mix of classic type and an expressive marker-style “On Board,” the initiative invites folks to build power and organize for November. The rallying response invites the individual, their community and their peers to join the movement to re-elect Biden-Harris.
After the 2024 State of the Union, the Biden-Harris team began to ramp up the campaign leading up to the November presidential election. Our team was tasked to create a mobilization initiative named “I'm On Board," the rallying theme as the President's team opened field offices and organized coalition groups in battleground states.
Inspired by the President's affinity to traveling by train, the campaign captures the momentum and energy of high-speed rail. Using a mix of classic type and an expressive marker-style “On Board,” the initiative invites folks to build power and organize for November. The rallying response invites the individual, their community and their peers to join the movement to re-elect Biden-Harris.
After the 2024 State of the Union, the Biden-Harris team began to ramp up the campaign leading up to the November presidential election. Our team was tasked to create a mobilization initiative named “I'm On Board," the rallying theme as the President's team opened field offices and organized coalition groups in battleground states.
Inspired by the President's affinity to traveling by train, the campaign captures the momentum and energy of high-speed rail. Using a mix of classic type and an expressive marker-style “On Board,” the initiative invites folks to build power and organize for November. The rallying response invites the individual, their community and their peers to join the movement to re-elect Biden-Harris.
After the 2024 State of the Union, the Biden-Harris team began to ramp up the campaign leading up to the November presidential election. Our team was tasked to create a mobilization initiative named “I'm On Board," the rallying theme as the President's team opened field offices and organized coalition groups in battleground states.
Inspired by the President's affinity to traveling by train, the campaign captures the momentum and energy of high-speed rail. Using a mix of classic type and an expressive marker-style “On Board,” the initiative invites folks to build power and organize for November. The rallying response invites the individual, their community and their peers to join the movement to re-elect Biden-Harris.
After the 2024 State of the Union, the Biden-Harris team began to ramp up the campaign leading up to the November presidential election. Our team was tasked to create a mobilization initiative named “I'm On Board," the rallying theme as the President's team opened field offices and organized coalition groups in battleground states.
Inspired by the President's affinity to traveling by train, the campaign captures the momentum and energy of high-speed rail. Using a mix of classic type and an expressive marker-style “On Board,” the initiative invites folks to build power and organize for November. The rallying response invites the individual, their community and their peers to join the movement to re-elect Biden-Harris.
Client
Biden for President
Project Team
Creative Direction: Elizabeth Bawol, Ben Ostrower
Design: Sebastian Arredondo
Made at Wide Eye
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© 2024 Sebastian Arredondo.
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