The Raft

The Raft

The Raft is a concept retail brand where students can shop local goods. With a harmonious blend of modern aesthetics and functional design, our team ideated a space where folks could find the items they were looking for. By sectioning the space to optimize the shopping experience, students can find apparel, books, snacks, and spirit accessories. The design seamlessly integrates branding elements, creating a cohesive and memorable environment that uses warm browns and various branded retail touchpoints.

The Raft is a concept retail brand where students can shop local goods. With a harmonious blend of modern aesthetics and functional design, our team ideated a space where folks could find the items they were looking for. By sectioning the space to optimize the shopping experience, students can find apparel, books, snacks, and spirit accessories. The design seamlessly integrates branding elements, creating a cohesive and memorable environment that uses warm browns and various branded retail touchpoints.