Jogdawgs

The Raft

JogDawgs is a community-driven run club based in Redlands, California, built around the idea that running is better when it’s social (dawgs) and better with pets (dogs!). The brand embraces the spirit of a loyal running pack—people showing up for miles, for each other, and for the joy of movement. The broader brand system extends this spirit through a warm, sun-washed color palette inspired by Southern California landscapes and a flexible typographic structure designed for social posts, race announcements, and club merchandise. The result is a visual identity that feels both athletic and approachable—designed to rally a community of runners who move as a pack.

The Raft is a concept retail brand where students can shop local goods. With a harmonious blend of modern aesthetics and functional design, our team ideated a space where folks could find the items they were looking for. By sectioning the space to optimize the shopping experience, students can find apparel, books, snacks, and spirit accessories. The design seamlessly integrates branding elements, creating a cohesive and memorable environment that uses warm browns and various branded retail touchpoints.